English
Marketing and Promotion

The Marketing & Promotion Department conducts activities to support member company promotion in Italy and abroad.

This includes participating in trade fairs, organising conferences and symposia and conducting specific activities aimed at given markets or client sectors.

Specifically, the Marketing & Promotion Department performs the following activities, either directly or through partnerships:

  • Activities promoting the sector in Italy and abroad
  • Participation in trade fairs outside Italy;
  • Organising and managing trade fair activities in Italy
  • Business scouting activities and B2B meetings with potential customers in Italy and abroad;
  • Organising promotional symposia and conferences in Italy and abroad
  • Creation of specific marketing plans for individual companies;
  • Management of relations with national and international government agencies for Italian companies' international promotion and internationalisation projects  

The Marketing & Promotion Department defines and coordinates its activities with the support of the Marketing & Promotion committee, made up of sales, marketing and communication managers from member companies. The committee, which meets on a regular basis throughout the year, not only defines the association's policies in this area but is also an opportunity for an exchange of views and discussion amongst member companies.

 

[email protected]

Informative

Last communications

COMMUNICATIONS

Esmalglass-Itaca diversifies and launches Itaca Building Materials

Esmalglass-Itaca diversifies and launches Itaca Building Materials

The Spanish group is transferring its ceramic expertise to the building materials sector. It has already launched major projects involving the digital decoration of concrete and fibre cement.

Cerámica Rosario expands its drying department

Cerámica Rosario expands its drying department

Cosmec will install two new drying lines alongside the six existing lines, to achieve a daily production of 1,030 tonnes of hollow bricks,

The US housing market weathers the storm

The US housing market weathers the storm

Construction spending grew by 4,7% in 2020. Total new home starts tot up 1.38 million homes (+7%), the highest annual level since 2006