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Marketing and Promotion

The Marketing & Promotion Department conducts activities to support member company promotion in Italy and abroad.

This includes participating in trade fairs, organising conferences and symposia and conducting specific activities aimed at given markets or client sectors.

Specifically, the Marketing & Promotion Department performs the following activities, either directly or through partnerships:

  • Activities promoting the sector in Italy and abroad
  • Participation in trade fairs outside Italy;
  • Organising and managing trade fair activities in Italy
  • Business scouting activities and B2B meetings with potential customers in Italy and abroad;
  • Organising promotional symposia and conferences in Italy and abroad
  • Creation of specific marketing plans for individual companies;
  • Management of relations with national and international government agencies for Italian companies' international promotion and internationalisation projects  

The Marketing & Promotion Department defines and coordinates its activities with the support of the Marketing & Promotion committee, made up of sales, marketing and communication managers from member companies. The committee, which meets on a regular basis throughout the year, not only defines the association's policies in this area but is also an opportunity for an exchange of views and discussion amongst member companies.

 

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Informative

Last communications

COMMUNICATIONS

US tile imports fell sharply in the first quarter

US tile imports fell sharply in the first quarter

With China’s exit from the market, Spain, Italy, Turkey, Brazil and the newcomers saw increases in sales

Lamosa, first signs of a slowdown

Lamosa, first signs of a slowdown

After posting growth in revenues and margins in 2019, the Mexican group Lamosa reported the first minus signs in its Q1 2020 results as the negative impact of the Covid-19 pandemic began to kick in.

Infolog joins Var Group (Sesa Group)

Infolog joins Var Group (Sesa Group)

VAR Group has acquired a 51% stake in Infolog and strengthened the Sesa Group’s presence in the Industry 4.0 warehouse logistics solutions market in Italy and abroad.